Logo, Branding, Art Direction and Photography.

Somi Made design clothes that are elegant but unique. We wanted the branding to speak to this, using a soft palette with clean, modern Typography.

We kept the Design and photography clean and simple as to not pull attention away from the small details of the collection. We framed the images using dashed lines, inspired by tailoring, and kept the copy short and to the point with the tagline “Soft, Minimal, Made with love”.